THE PLAYERS
BY MALENE BIRGER A/S is an independent fashion house created by distinguished designer, Malene Birger. Malene's vision of creating her own brand became a reality with IC Company's investment in her dream of bringing a unique beauty to her own fashion brand, where Ms Birger owns 49% of the brand. IC Company A/S is amongst Denmark's largest fashion establishments and owns 51% of the shares. Their decision to invest in Malene Birger reflects their confidence in her creative and commercial talent as a designer name worth knowing.  Malene is the Creative Director, CEO and business driver of her brand. She is joined by her senior management team Rupert Landendinger, Brand/Marketing & Production Director, Annette Brøndholt, Business & Finance Director, and Niels Dam, International Wholesale & Retail Director. 

THE EXPANSION
BY MALENE BIRGER continues to increase in popularity, growing from a company that began just over four years ago with 10 employees to a staff of almost 50. Today, the brand has opened nearly 750 doors around the globe, with sales in over 32 countries and representation by 17 agents and distributors. Additional export sales are through independent shops in countries such as France, the UK, the US, Hong Kong, Japan, Kuwait and South Africa. Recent new markets include Russia, Australia and Canada, with Greece and Portugal as the latest additions starting in July 2007. A strong indication that BY MALENE BIRGER continues to evolve and expand.  BY MALENE BIRGER's own boutique is located in an expansive 460 square metre space in the heart of Copenhagen. Decorated in Ms Birger's personal style, the elegant ambience adds to its unique shopping experience. The boutique has been featured in coffee table design books, and has received global recognition for being one the best fashion boutiques in terms of interior design. 

THE COLLECTIONS
Malene Birger brings a sultry, sexy sophistication to her collection, with a classic look that echoes style icons from the past - in the present. Her popular accessories line has been expanded to include a luxury line of bags and shoes. Her MALENE BIRGER DARLINGS are specially-selected elegant items from her collection which Malene sees as style icons for the season. Ms Birger has decided to discontinue The SALON line in order to focus more intensely on her DARLINGS. Malene will continue designing exclusive, one-of-a-kind projects for VIP clients only. The first shop-in-shop opened in one of Paris' leading department stores, Printemps, followed by an opening at Illum, Denmark's leading department store for lifestyle, fashion and design. Three more are scheduled for another Danish department store, Magasin du Nord, with a concept store planned in Stockholm, plus a stunning space at Copenhagen Airport in 2008. BY MALENE BIRGER's showroom offices are located in a luxurious 1,200 square metre mansion in Klampenborg, a lush area just north of Copenhagen. The peaceful surroundings are an inspiring environment for a company that continues to create beauty.

THE DEMAND
The increasing demand for interviews and appearances by Malene is astounding, with the global press showing an interest in everything from Ms Birger's home to her travels to her personal preferences as a fashion leader. Malene's loyal following by both the fashion world and her customers, together with her growing expansion and exposure in international markets are only some of the reasons why BY MALENE BIRGER is a brand with a future to look forward to.  The ambition behind BY MALENE BIRGER is to evolve and develop Ms Birger's distinctive design DNA. The vision is to be more than merely clothing. It's Malene's desire for women to create their own beauty. To indulge in a luxurious experience that's obvious the minute you step into her world and find yourself reluctant to leave. For a company with a culture based on honesty, loyalty and love, this vision goes beyond the fashion arena - with plans for products which enhance the life you're already living.